Professional summary
Senior product leader specializing in product-led growth for B2B SaaS. Seven years owning onboarding-to-retention funnels for products serving 50,000+ monthly users, combining customer research, product analytics, and controlled experiments to drive durable growth.
Relevant experience
- Diagnosed a 37% drop between workspace creation and first value across 28,000 monthly trial users; led 12 segmented experiments that lifted activation by 18% and reduced time-to-value by 26%.
- Established a continuous discovery program combining product analytics, usability testing, and 15 monthly customer interviews; redirected two roadmap investments and improved adoption of the redesigned onboarding flow by 14%.
- Set the growth roadmap and operating cadence for a 12-person product, design, data, and engineering group; delivered four major releases while holding retention and support-volume guardrails.
- Owned the self-serve funnel for 18,000 monthly sign-ups; redesigned trial and lifecycle journeys that increased trial-to-paid conversion by 11% and sales-qualified leads by 23%.
- Built behavioral segmentation and churn-risk signals used by Product and Customer Success, reducing logo churn by 13% and improving 12-month enterprise retention by seven percentage points.
Core skills
Education
Fudan University · BSc Information Management2014 — 2018 · Shanghai